The Power of Color
Color is a powerful tool that we universally respond to. Color can impact not only your mood but also the mood of others. When you use color correctly, it can make you appear healthier, younger, more energetic and exciting.
Just think of the colors in nature. The green of the leaves and the grass gives you a peaceful feeling. It nourishes us. We can also use this color to project the same with our clothing.
It has been said that the richest form of expression is seen in the colors you choose to put on your body. For this reason, it is important that you understand what color is, how it is perceived, and when and why you should wear it.
The chart on the following page illustrates the color, how it can be perceived in certain situations, and when you might choose to wear that particular color.
| Color | Perception | Why Wear It |
| Red | Power, vitality | Strength, power, assertion |
| Pink | Color of love | Non-threatening, nurturing |
| Burgundy (cranberry) | Entertainment, laughter | Dispel feeling of intolerance |
| Magenta (includes fuchsia) |
Spontaneity, freedom | To feel more open |
| Orange | Physical and mental force | To feel social |
| Salmon | Energetic, curious, sensitive |
Subtly develop sociability |
| Peach | Color loved by children | Counteract lack of self worth |
| Yellow | Joyous Color-joy of life-sun | To feel positive, be seen |
| Chartreuse | Electric, open, eager | Stimulate creativity |
| Green | Soothing, healing, peaceful |
Project image of stability (*do not wear if you want to project new ideas) |
| Mint Green | Color of insight, modesty | To cool body, mind, emotions |
| Apple Green | Friendly, more intellectual than emotional |
When feeling overwhelmed, to counteract emotional stress |
| Turquoise | Spontaneous, fun, exciting |
To make a change, develop new ideas and perspectives |
| Blue-Green (teal) | Radiates inner calm, optimism |
When you need optimism, lack of hope or faith |
| Blue (royal, clear and medium) |
Versatility, trustworthy, color of calmness |
To Project success and confidence |
| Light Blue | Color of Imagination | To develop creativity |
| Dark Blue (Navy) | Wisest of Colors – reflects good judgment, respected |
To project authority, to look like someone in charge |
| Purple | Powerful, regal, analytical | Control others, protect, stimulate creativity |
| Plum | Sincerity, sensuality, warmth |
To feel happy & warm |
| Lavender | Traditional, thoughtful, dreamy |
To soothe, tranquilize, aspire romance and beauty |
| Brown (all) | Fertility, strength | When you want people to open up, to look dignified |
| Beige | Refinement, cultivation, well-being |
To feel proud, to be neutral, conservative, respectful |
| White | Symbolized truth | To convey freedom, create strong contrast, feel fresh |
| Grey | Caution, compromise | Counteract emotional fatigue, safe |
| Black | Dignity, sophistication, power |
To be social, sophisticated, alluring, show strength, impact |
| Silver | Honor, self-worth | To develop a higher self image |
| Gold | Color of wealth | Counteract fear of success, or insecurities |
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June 27th, 2008 at 8:00 am
Hi,
The chart that showing the color, how it can be perceived in certain situations, and when you might choose to wear that particular color
amazing me and also teaching a lesson.
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Loysten,
mens dress shirt
mens dress shirt
June 27th, 2008 at 8:09 am
Color impacts you in 3 ways-leaves an impression (visually), is an expression (emotionally), and can build up or tear down(symbollically)-think of what the symbol of love is. It is a fascinating concept to embrace!
September 8th, 2008 at 9:50 am
Karen,
How does combining two or three colors react based on the chart? For instance If I wear a black suite with a turquois blouse and silver jewlry? Will I project to be a powerful person, able to make changes or have ideas with high regards to self-image? Or does the dominant color prevail?
September 8th, 2008 at 3:31 pm
Black, in technical terms is not considered a ‘color’. So to answer your question, the dominant color would be turquoise and yes it would prevail. Consider colors such as black, white, navy, gray, for example your foundation color from which your other colors are highlighted. Sounds striking with the silver jewelry!